Noble's Ben Brunt on Why Branded Long-Term Accommodations Remains one of Noble's Highest-Conviction Strategies

More than 60% of guest days across Noble’s WoodSpring Suites portfolio come from stays of 30 nights or longer.  

That changes how investors should underwrite the business.   Branded long-term accommodations (BLTA) serve households and a mobile workforce that need a place to live for weeks or months.  

Longer stays mean fewer room turns, less frequent housekeeping, and a more efficient operating model. The discipline is preserving that model by staying focused on the extended-stay customer.  

Noble’s Ben Brunt joined Christina Trauthwein on Hotel Business's Owners Forum to share why BLTA remains one of our highest-conviction strategies - a perspective shaped by three decades in the sector.  

Our thesis: need-based demand, efficient operations, and constrained new supply.  

Our responsibility: turn those fundamentals into durable cash flow through disciplined underwriting and execution.  

Watch the conversation: https://hotelbusiness.com/owners-forum-nobles-ben-brunt-talks-extended-stay-category/