Founded in 1993, the Noble organization specializes in making value-added, opportunistic investments in the lodging and hospitality real estate sector. Through its private equity real estate funds, Noble has invested more than $2 billion in upper upscale and upscale hotels located throughout the United States. The organization's current real estate fund represents $310 million of equity commitments.
Hotels and resorts are equal parts real estate (location, bricks, and mortar) and specialized operating businesses that sell inventory (rooms) daily. These daily "leases" lead to a high degree of performance volatility peak to trough during changing economic cycles that provides both opportunity for outsized investment returns and risk. NCREIF and other investment data highly support the premise that active lodging and hospitality specialists are better positioned to provide superior risk-adjusted returns throughout changing market conditions than broader, non-specialized real estate investors. The supposition is that proven lodging specialists provide real-time acumen to achieve sustainable business operations during periods of decline and maximize results during up markets - thus best protecting and enhancing investment value.
Over the past 20 years, Noble has purposefully built a best-in-class team of lodging leaders who have broad expertise in real estate and capital markets to identify accretive investment opportunities, complex re-development acumen to maximize the income production of every square foot of lodging real estate, revenue and operating strategies to drive daily and longer-term financial performance, and an institutional investment management team with a strong track record as a fiduciary. Equally as important, Noble’s integrated team of principals invest alongside each Noble platform, work closely together as partners to execute a hands-on, value-added strategy, and then share in the financial success of the organizations collective results.
This combination allows for Noble to envision a broader spectrum of value-added possibilities to maximize investment returns and thus - access and execute on opportunities not readily available to the open market. Noble's market advantage along with its alignment of interests, core values, and commitment to a balanced scorecard framework, has enabled the organization to realize an exceptional realized investment track record over multiple market cycles.
