OUR INVESTMENT STRATEGY

Over the past 25 years, commercial real estate has been recognized as a mature and stable investment class. Over this same time period, the lodging real estate sector as measured by NCREIF (National Council of Real Estate Investment Fiduciaries) has displayed commensurate investment returns to those of the broader all-asset class of the NCREIF index.

By definition, hotels and resorts are equal parts real estate (location, bricks, and mortar) and specialized operating business that sells inventory (rooms) daily. These daily "leases" lead to a high degree of performance volatility peak to trough during changing economic cycles that provides both opportunity and risk.  NCREIF and other investment data highly support the premise that active lodging and hospitality specialists are better positioned to provide superior risk-adjusted returns throughout changing market conditions than broader, non-specialized real estate investors. The supposition is that true lodging specialists provide real-time acumen to achieve sustainable business operations during periods of decline and maximize results during up markets - thus best protecting and enhancing investment value.

Over the past 16 years, Noble has purposefully built a best-in-class team of lodging leaders who have broad expertise in real estate and capital markets to identify accretive investment opportunities, complex re-development acumen to maximize the income production of every square foot of lodging real estate, revenue and operating strategies to drive daily and longer-term financial performance, and an institutional investment management team with a strong fiduciary track record. Equally as important, Noble’s integrated team of principals invest alongside each Noble platform, work closely together as partners to execute a hands-on, value-added strategy, and then share in the financial success of the organizations collective results.

This combination allows for Noble to envision a broader spectrum of value-added possibilities to maximize investment returns and thus - access and execute on opportunities not readily available to the open market. Noble's market advantage along with its alignment of interests, core values, and commitment to a balanced scorecard framework, has enabled the organization to realize an exceptional realized investment track record over multiple market cycles.

 "I'll put my money on the likes of Mit Shah...to lead our industry
out of the rough waters it currently faces..."
Jay Schultz, Senior Vice President,
Hospitality Group - Hotel Business Magazine